The MAP CIC Logo

Mablethorpe Area Partnership CIC

Working together for a stronger economy

Building on the years of work already undertaken, the Mablethorpe Area Partnership (MAP), the Mablethorpe and Sutton Chamber of Trade (MASCOT), and Mablethorpe Tourism Forum combined in 2014 to form a new Community Inerest Company, the MAP CIC.

Meet The MAP CIC Team

The directors and advisor's give their time on a voluntary basis.  Meetings are attended by representatives of the Town Council and District Council who are encouraged to take an active role within the team if they wish to. 

Graham Parkhurst - Chairman & Finance Karen Froggat John Handley Keith Butters Helen Matthews Helen Parkhurst Adrian Benjamin Jim Needley - Legal Consultant Paul Dobbs - Financial Advisor

Graham Parkhurst

Director • Chairman & Finance

Educated in London and later taking an HNC in Business Studies, Graham moved to Mablethorpe over 20 years ago to start a new life.  Graham became involved with various groups around town as a volunteer including the Mablethorpe Carnival Committee.  He started his own business in 2004 as a database programmer and later became a Town Councillor.  He was appointed to the Mablethorpe Area Partnership as the Town Council’s liaison representative and after the first year remained on the Board, representing Mablethorpe in Bloom.

Karen Froggatt


Karen was employed as our Town Centre Manager in 2009 and has established some excellent relationships with local businesses and the local authorities, as well as good local knowledge of the area.  Prior to this, Karen worked for many years in a management capacity in the Tourism Industry both abroad and in the UK, both as an Operations Manager and a Commercial Manager.  She is also very experienced in event organisations, project implementation and delivery, marketing and funding bids.

John Handley

Director • Project Development

Born and bred in the county, John’s business career spans more than 50 years in and around the Mablethorpe area, primarily in the Retail Motor trade and wholesale distribution.  A founder member of the Mablethorpe Area Partnership Board and Past Chairman of MASCOT (Mablethorpe and Sutton Chamber of Trade, now amalgamated within our new structure) John is anxious to ensure the community’s business interests are fully represented.  Ambitious for the economic growth of our towns, John maintains an active interest in local affairs and is keen to see MAP achieve its full potential.

Keith Butters

Director • Website Management

Keith is Lincolnshire born and bred and originates from a farming family.  He still has a keen interest in farming and is a member of the NFU.  Keith is the lead developer in Bowhunter Websites which is his current major business interest.  Keith works with many businesses, associations and clubs to market their goods and services.  He has been an active member of MASCOT and the Mablethorpe Tourism Forum and has been involved in organising the Bathing Beauties Festival since its inception in 2007.

Helen Matthews

District Council Representative

Helen has lived in Lincolnshire for most of her life, for the last 20 years on the coast, and is a District Councillor for Sutton on Sea.  Helen is a local tourism provider with experience in hospitality and event management.  She has been an active volunteer in the community and instrumental in attracting the funding and setting up some of our events.  With a degree in Fine Art and Visual Culture and a background in managing projects working with families in area of social deprivation Helen brings a wealth of experience to the team.

Helen Parkhurst

Town Council Representative

Cllr Helen Parkhurst has lived in the parish now for over 20 years and always been involved with local groups in our community.  Helen currently works in Mablethorpe Library and has been appointed to the MAP CIC board as the Town Councils Representative.

Adrian Benjamin

Community Liaison

Adrian grew up in Sutton but left for Oxford having won a scholarship. He worked in the theatre before being trained for the priesthood eventually becoming the Vicar of All Saints' Friern Barnet for 37 years.  At this time Adrian was also involved in the local primary and secondary schools and arts centre whilst also being the Religious Affairs Editor for ITV Teletext.  After retiring to Sutton, Adrian was elected Chair of the Sutton-on-Sea Residents Association, Secretary of the Louth and Horncastle Conservative Association and the Chair of the Boatshed Charity Management Committee.

Jim Needley

Legal Advisor

Jim joined John Barkers as a delivery boy in 1962 and went on to become a qualified Solicitor in 1971 after time at The College of Law Guildford.  He also became a Partner in 1971 taking over the running of the Louth and Mablethorpe offices specialising in property probate and inheritance tax but in the early years also attended the local courts at Louth, Alford and Spilsby.  Jim spends Saturday nights helping at a Soup Kitchen and visits Southern India to support tribal children once a year.

Paul Dobbs

Financial Advisor

Information to follow.

What does the MAP CIC do?

The events we staged (see next section) were our most obvious achievements and certainly took up a lot of time but that's only the start of what we do.  To help people learn more about our activities we have decided to publish our second to last quarterly update on this site (members are emailed the latest as it comes out). 

Listed below are some of our past and current activities and achievements.

MAP CIC Events

Continuing the work of the Tourism Forum, MAP CIC ran numerous events throughout the year to increase footfall and make our towns fun and interesting places to live and visit prior to the Operations Manager funding being withdrawn.  Six MAP CIC led events are highlighted below but there were many more and MAP also played a supporting role in several events organised by other groups.  Click the pictures for more information.

Mablethorpe Busking Festival

Adding atmosphere, fun and interest this simple festival see's a diverse collection of musicians take turns to do 30 minute sets in a variety of locations in the town, park and on the prom.

Mablethorpe Bike Night

Run in association with the Mablethorpe Bikers, this event attracts new visitors to the area and is also popular with local residents.  Cafes and coffee shops stay open and live music ensures a great atmosphere.

Bathing Beauties Festival

A well established festival utilising the beach huts as pop up shops for artisan crafters and artists.  Musicians, performers and entertainers of all types entertain the crowds.

Christmas Events

Festive events in both Sutton and Mablethorpe with a Christmas market, live music and entertainment, traditional carol singing, Santa’s grotto and more.  A firm favourite with the community.

Craft Market

Adding to the shopping experience, on our craft markets, you will find an array of hand crafted products including jewellery, gifts , paintings and more. An ideal opportunity to find that unusual gift.

Halloween Fireworks

A professionally run bonfire night in Trusthorpe with fireworks and a Halloween theme.  Best costume and carved pumpkin competitions get the community into the spooky spirit.

We Need Your Help

Businesses and organisations with an interest in Mablethorpe, Trusthorpe and Sutton are invited to support the MAP CIC by paying an annual subscription which of just £20 per year.  We encourage you to do this for 3 reasons:

Download a membership form now
support the MAP CIC today

MAP CIC Social Media Updates

Follow the MAP CIC

MAP CIC on Youtube
MAP CIC on Google Plus

Visit our Websites

Contact Us